DESIGN STUDIO
Brand Identity, Editorial Design & Visual Communication.
Minimal, strategic designs for thoughtful brands. Grounded in insight and built to last.
Selected Work
A curated selection of brand identities, editorial & print projects. Each grounded in research and intentional design execution.
Every project here is guided by the principle at the heart of my practice: designed to work, and holds attention beyond the brief.
What I Offer
I specialize in creating minimal, strategic designs that solve business problems while maintaining visual integrity. Every project begins with strategy and arrives at works built to evolve.
01
Logo & Brand Identity
A strong identity communicates who you are before anyone reads a word. I work with you to build visual identity that is precise, considered, and unmistakably yours. I offer 3 tiered packages tailored to your needs—reach out with your brief to explore which works best for you.
Includes: Strategic brand briefing, mood-boards, visual identity system, brand guidelines, 3-5 applications.
02
Editorial & Book Design
Interior layout, typography systems, and image treatments that create cohesive reading experiences. When a book is well designed, it becomes an extension of the story.
Includes: Custom typography, complete layout design, chapter design, image specifications, print-ready files.
03
Packaging Design
Packaging is the first physical moment customers experience your brand. Thoughtful design reflects quality, signals intention, and builds loyalty.
Includes: Packaging design, material recommendations, label specifications, production files.
04
Minimal Illustration
(Collaboration Based)
I take on select illustration projects on a collaborative basis. These are partnerships where I’m invested in the work’s success, whether through revenue share, royalties, or equity. The illustration is strategic, minimal, and built to work across platforms.
Includes: Print & Digital
DESIGN IS CONTROLLED ILLUSION.
Hello. I’m Shruti.
I am the Founder & Creative Head of Shrutillusion Studio.
I design brand identities, editorial systemst, and visual communication grounded in insight and minimalism.
Shrutillusion Studio is my design practice, shaped by over a decade of experience across agencies, remote teams, and self-led projects.
That shift came from a need to work more intentionally. To create work that feels clear, meaningful, and lasting.
Today, I collaborate with clients globally to create minimal, strategic design that is thoughtful, considered, and built to last.
Years of Design Practice
From collaborative teams to independent creative practice
Projects Across Disciplines
Across branding, packaging, editorial, and illustration
Reach
Work that connects with audiences globally through platforms like Behance.
Design Philosophy
I believe good design goes beyond aesthetics. It should communicate, connect, and hold meaning over time.
MINIMAL, MEANINGFUL, MEMORABLE.
I’m drawn to minimalism because of what it demands: discipline, clarity, and profound thinking. Minimalism isn’t about emptiness—it’s about stripping away everything except what truly matters.
“Minimalism is not a style. It’s a process of reduction.”
Breaking things down until nothing unnecessary is left—until what remains feels like the most honest version of the idea. It allows space for thought, for interpretation, for feeling.
But design cannot exist in isolation. It has to work. It has to solve. So every project sits at the intersection of clarity and purpose—where function meets meaning, and simplicity carries depth.
Design Philosophy
I believe good design goes beyond aesthetics. It should communicate, connect, and hold meaning over time.
MINIMAL, MEANINGFUL, MEMORABLE.
I’m drawn to minimalism because of what it demands: discipline, clarity, and profound thinking. Minimalism isn’t about emptiness—it’s about stripping away everything except what truly matters.
“Minimalism is not a style. It’s a process of reduction.”
Breaking things down until nothing unnecessary is left—until what remains feels like the most honest version of the idea. It allows space for thought, for interpretation, for feeling.
But design cannot exist in isolation. It has to work. It has to solve. So every project sits at the intersection of clarity and purpose—where function meets meaning, and simplicity carries depth.
My Process
Every project follows a clear path from foundational strategy to delivery. Each step is about understanding, and then execution.
STEP 1: Discovery
One-on-one conversation. I learn your vision, audience, and goals.
STEP 2: Strategy
Creative direction, positioning, visual language, and core concept.
STEP 3: Design
Exploration and development of the visual direction.
STEP 4: Refinement
Collaboration through feedback until every element feels aligned.
STEP 5: Delivery
Final files, guidelines, and handover.
Awards & Recognition
Recognition from selected design publications and award programs.
Future
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Past
Adobe Creative Residency Award
Adobe Max Co-Creator
Behance Gallery 01
Behance Gallery 02
Abduzeeedo
DesignYatra
Mache Digital
Client Testimonials
“Working with Shruti was one of the best decisions I made for this book, if not THE best decision. I knew I wanted a different kind of book on AI algorithms – what she created goes far beyond what I imagined. I fell in love with it the first time she shared the designs.
If readers pick up Call to Play and feel it was made with care, that is because of the work her studio put in. I am proud of what we made together and I cannot wait to work with her again on future books in this series.“
Namita, Row Row Learn
“Shruti is the rare designer who listens before she creates. She took a brand concept that was still finding itself and came back with a visual identity that felt inevitable — like it couldn’t have been anything else. The monogram work especially showed a level of craft and intentionality that’s hard to find. Would work with her again without hesitation.“
Jay Khoury, Qolagio
“Working with Shruti was an absolute dream. She pays incredible attention to detail, truly works with you, and somehow helps you see your own vision more clearly… honestly, a bit of a mind reader. She deeply understands what you’re trying to build and goes above and beyond at every step. Punctual, flexible, and an amazing communicator. I couldn’t recommend her enough.“
Pankti Mehta, Saha Space
“Bringing Shruti onto the Wairua project was the best thing I did for my brand. She truly gets it — the vision, the feeling, all of it. The result was beyond what I expected, and I’m so proud of how it turned out.“
Chirag, Wairua
FREQUENTLY ASKED QUESTIONS
Common questions about services, pricing, process, and how we work together. Can’t find what you’re looking for? Get in touch.
What services do you offer and how long do projects typically take?
Shrutillusion Studio specializes in logo & brand identity design, editorial & book layout, packaging design, and print collaterals. We also take up Minimal Illustration Projects on Collaboration basis. Each project is strategic and grounded in research. Most projects run 2-6 weeks depending on scope—this includes discovery, strategy development, design exploration, revision rounds, and final delivery. If you’re working on a tighter timeline, we can discuss sprint options.
How is pricing structured and what's included in a project?
Pricing is customized for each project based on scope, complexity, and deliverables. For Brand Identity, we offer 3 tiered packages shared as part of the proposal once we have an initial brief. For editorial, print, and other projects, investment and timelines are discussed after understanding your goals and full project scope. We refine together until every element feels right, visually and strategically.
How do we work together, and where are you based?
The studio works with clients globally from Bengaluru, India. Communication happens via email, video calls, and shared documents. To get started, reach out with a brief overview of your project. Tell us what you’re building, why design matters to you, and what success looks like. We’ll have an initial conversation to align on goals and see if we’re a good fit. We typically respond within 24 hours.
Do I work directly with you, or with a team?
You work directly with me (Shruti) throughout the entire project—from strategy through delivery. I’m the founder and creative director, and all communication flows through me for continuity and consistency. Every creative decision is mine. I do collaborate with designers and lead a small team when a project is timebound and calls for additional skills, but you’re always in direct communication with the Creative Head, that’s me Shruti.
Ready to Start?
Let’s talk about your project. Tell me what you’re building, why you’re investing in design, and what success looks like.
