Hi, I'm Shruti
Founder & Creative Director, Shrutillusion Studio
What I Do
I work as a Creative Partner, collaborating with thoughtful brands on brand identity design, editorial and book projects, and concept-driven minimal illustrations. My practice is built around one core belief: less is more.
Whether it’s a logo, a brand identity, an editorial system, packaging, or a custom illustration—I bring design thinking to every project.
My Background
Over the past 12+ years, I’ve worked across diverse clients and industries—learning design thinking, production, and how to collaborate across teams. Along the way, I received the Adobe Creative Residency award (2020) collaborated with Adobe MAX (2021) and my work has been featured in renowned publications like Abduzeedo, DesignYatra and few others.
Shrutillusion Studio is how I work now.
Today, I collaborate with clients globally—from startups to established brands—creating work that is thoughtful, considered, and built to last.
Why Shrutillusion?
A combination of my name and the idea of illusion—the craft of shaping perception with intention.
Because design, at its core, is a controlled illusion—where form, space, and meaning come together to create how something is seen, understood, and felt.
Who I've Worked With
Selected clients include Adobe, Godrej, NABARD, Wairua, ROWROW Learn, Germany based Legal Firm, Aek Coffee, Saha Space, and others. I’ve worked with startups building their first brand identity and established organizations refreshing their visual language and launching their books.
Recognition
Adobe Creative Residency Award Recipient (2020)
Featured in: Adobe MAX 2021, Abduzeedo, Designyatra, ArtsHelp, Mâché Digital
What Clients Say
“Working with Shruti was one of the best decisions I made for this book, if not THE best decision. I knew I wanted a different kind of book on AI algorithms – what she created goes far beyond what I imagined. I fell in love with it the first time she shared the designs.
If readers pick up Call to Play and feel it was made with care, that is because of the work her studio put in. I am proud of what we made together and I cannot wait to work with her again on future books in this series.“
Namita, Row Row Learn
“Shruti is the rare designer who listens before she creates. She took a brand concept that was still finding itself and came back with a visual identity that felt inevitable — like it couldn’t have been anything else. The monogram work especially showed a level of craft and intentionality that’s hard to find. Would work with her again without hesitation.“
Jay Khoury, Qolagio
“Working with Shruti was an absolute dream. She pays incredible attention to detail, truly works with you, and somehow helps you see your own vision more clearly… honestly, a bit of a mind reader. She deeply understands what you’re trying to build and goes above and beyond at every step. Punctual, flexible, and an amazing communicator. I couldn’t recommend her enough.“
Pankti Mehta, Saha Space
“Bringing Shruti onto the Wairua project was the best thing I did for my brand. She truly gets it — the vision, the feeling, all of it. The result was beyond what I expected, and I’m so proud of how it turned out.“
Chirag, Wairua
